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Dublin, April 15, 2025 – Audi is expanding its A6 model series with a classic business Saloon. It sets standards in design and aerodynamics and makes innovation and comfort in the premium full-size class tangible in every detail. Its drag coefficient of 0.23 is the best value for a combustion-engine production model in Audi history. Modern petrol and diesel engines with MHEV plus mild hybrid technology ensure increased efficiency with improved performance.
The body of the new A6 Saloon is clear and functional. The reduced, brand-typical design combines elegance and sportiness. The striking front end, with sleek headlights and prominently positioned Audi rings, is defined by the large, low-positioned Singleframe. Behind this is a sophisticated airflow concept. The most important element for the aerodynamics at the front are the side air intakes that have been optimised in terms of form and function. The so-called air curtains achieve better airflow and give the business saloon a powerful appearance.
Like the front end, the elongated and slightly upward-sloping rear end also conveys prestige. The two rear lights with their precise graphics and the continuous light strip lend the new A6 Saloon a sense of presence, as does the vertical brake light.
The special shape of the saloon contributes significantly to the vehicle’s outstanding aerodynamics. The sharp curvature of the tailgate, together with the hollow groove in front of it, creates an optimal stall. In combination with the large, wide diffuser, the result is an ideal balance between lift at the rear axle and drag, which enhances driving dynamics.
With the optional adaptive air suspension, the A6 Saloon perfects the synthesis of sportiness and comfort. As well as regulating body height and shock absorption, this air suspension system also offers a further advantage in aerodynamics. Compared to the standard suspension, the vehicle is 20 millimeters lower in normal mode. In dynamic mode, the ride height is lowered by another 10 millimeters for a sporty driving feel. To reduce drag, the A6 Saloon uses the low level even at high speeds in balanced and efficiency modes.
The optional all-wheel steering makes for agile handling and precise maneuvering. Coupled with the stiffer progressive steering, there is a significantly improved and more direct steering response with increased feedback from the road. At low speeds, the all-wheel steering turns the rear wheels up to five degrees in the opposite direction to the front wheels, improving maneuverability in city traffic and tight bends. At medium and higher speeds, the rear wheels turn in the same direction, resulting in stable and even more precise handling.
The drives with mild‑hybrid technology MHEV plus play a major role in the outstanding driving experience in the 2.0 TDI four-cylinder engine. The MHEV plus system supports the combustion engine, enhances performance and driving comfort, and reduces CO2 emissions. It enables fully electric parking and maneuvering. The A6 Saloon also runs on electric power when driving slowly in the city, in slow-moving traffic, or outside city limits when coasting to the next village. Furthermore, the MHEV plus technology generates an additional drive torque of up to 230 Newton metres and up to 18 kW of power when starting off or overtaking. Up to 25 kW is recuperated when decelerating.
Sound insulation inside the A6 Saloon has been improved by up to 30% compared to its predecessor – and this increases driving comfort.More tightly sealed windows and optimised door seals ensure more pleasant acoustics in the interior; a tailgate seal also significantly minimises wind noise. Moreover, all tyres 19 inches or larger are equipped with noise absorbers. Newly developed engine and transmission mount bushings make for a smoother and quieter ride.
The new A6 Saloon will be produced in Neckarsulm and sold worldwide. It can be ordered from Thursday 16th April in Ireland. With the entry-level TFSI 150 kW engine, the A6 Saloon will start at €64,940. Deliveries to customers will begin in summer 2025.
Commenting on the arrival of the new Audi A6 Saloon Audi Ireland Brand Director, Christian Gussen, “I look forward to seeing the new Audi A6 Saloon on Irish roads, this model is the pinnacle of luxury and personification of all things Audi. The mild hybrid technology really elevates the outstanding driving experience. I encourage any driver whom wishes to experience progressive and prestigious driving power to visit their local dealer in the coming months for a test drive.”
Below you will find a strategic overview and detailed information about the new Audi A6 Saloon.
Elegant and dynamic: the exterior design
The body design of the new Audi A6 Saloon is minimalistic combining elegance and sportiness. The most important design feature is the curve of the upper edge of the window, which flows elegantly and sweepingly from the front side windows into the fixed rear window. That is typical Audi, and it showcases the streamlined body shape of the A6 Saloon. Expansive surfaces paired with dynamic lines, which form the quattro blisters that powerfully emerge from the shoulder area, are a core element of Audi design DNA. These features, in combination with the wide track, embody sportiness.
The front is characterised by the low-positioned Singleframe grille, which extends to the lower edge of the front apron. Together with the sleek headlights and prominently positioned Audi rings, it gives the A6 Saloon a striking, focused, and distinguished expression. Three-dimensionally modeled air curtains positioned under the headlights give the bumper a powerful and sporty look.
Just as the front end conveys prestige, so does the elongated and slightly upward-sloping rear end, with the Audi rings positioned high up. The two sleek rear lights with their precise graphics and the continuous light strip emphasise the vehicle’s width. They lend the new Audi A6 a sense of presence, as does the vertical brake light flanking the rear. The large diffuser with its eye-catching trim piece rounds off the rear, integrating the tailpipes with their strikingly designed rectangular covers.
Digital and personalised: lighting technology
Advanced lighting technology makes a significant contribution to greater road safety and is an essential part of Audi DNA. The new A6 Saloon also plays a pioneering role in its class in this area.
The design of the headlights and rear lights is all about digitalisation, which gives drivers the opportunity to customise the appearance of their A6 Saloon. At the same time, the digital lighting display provides innovative functions that improve communication with other road users.
Optional equipment for the A6 includes digital LED daytime running lights made up of 48 individual LED segments per headlight. The optional Matrix LED headlights are characterised by a hexagon-perforated stainless-steel screen that conceals the digital daytime running lights. This new design gives the headlights an even more striking appearance.
With a total of seven digital light signatures at the front and rear – several of which are designed as active signatures in which individual segments intelligently brighten up and dim down – the new A6 Saloon offers considerable personalisation.
The second-generation digital OLED rear lights are optionally available at the rear of the A6 and combine lighting design and innovative technology in a unique way. Thanks to the total of eight digital OLED panels, they create a strong recognition value and at the same time increase safety on the road. Each side features 198 OLED segments that create the digital signatures, some of which are active. The active signatures make the lights appear alive through their constant movement. The algorithm specially developed for this function creates a new image from the 396 OLED segments several times per second. The individual segments interact in such a way that the overall light intensity does not vary.
Proximity detection and the communication light in the digital OLED 2.0 are essential components for further increasing road safety using light. For example, other road users receive a warning if there is an accident or breakdown ahead. In critical driving or traffic situations, the communication light in the digital OLED rear lights projects a specific rear light signature: in addition to the regular rear light graphic, eight triangles across the entire rear serve to warn drivers behind.
Lots of choice: two exteriors, eleven colors, progressive wheels
In contrast to the standard equipment, where the A6 Saloon deliberately shows a lot of body color and aluminum to highlight its elegance, the S line’s exterior emphasises its sportiness. The area around the front air intakes, which are larger and divided into two parts, is finished in matt anthracite chrome, as are the wider sill trims and the trim piece around the diffuser with its sportier design. The black Singleframe grille also has a larger structure, and vertical frames accentuate the side air curtains to optimise airflow. Each of these elements underscores the dynamic character of the A6 Saloon S line.
The black exterior package can be added to the S line exterior as an option. Here, the Audi rings at the front and rear are finished in Anthracite Gray. The Singleframe, diffuser trim piece, side sill trim, door handles, window trim, mirror housings, and roof rails of the A6 Saloon are finished in black. The exhaust system also features dark chrome tailpipe trim.
Drivers can choose between eleven colors for the A6, including the solid finish Arkona White. Glacier White, Mythos Black, and Chronos Gray are available as metallic finishes, and the colours Grenadine Red, Florett Silver, Firmament Blue, and Madeira Brown are also on offer. The selection is rounded off with the completely new color Midnight Green as well as Ascaris Blue Metallic and Daytona Gray, which are available exclusively for vehicles with an S line exterior. “Edition one” is a sporty, one-year limited special model in Madeira Brown, combined with the black exterior package and 21-inch wheels.
When it comes to wheels, Audi offers a wide selection of progressive designs from 18 to 21 inches for the A6 Saloon. For the S line exterior, 19-inch wheels are standard. Two of the five 20-inch wheels and all 21-inch wheels come from Audi Sport, including a 21-inch wheel in a multi-spoke design completely in black metallic. There is also a forged 21-inch wheel that is the only one in the portfolio to feature a tri-color design.
Furthermore, there will be various exclusive Audi options that enable even more customisation in the A6 Saloon. In addition to exclusive exterior colors, these also include new interior and leather colors.
Aerodynamics: the best drag coefficient of an Audi with a combustion engine
The sporty and low design of the new Audi A6 Saloon contributes to its outstanding aerodynamics, ensuring a drag coefficient (Cd value) of 0.23. This is the best value of any series-produced model with a combustion engine in Audi history. Air curtains are used to ensure that the airflow around the front wheels and sides of the vehicle is as smooth as possible. These have been seamlessly integrated into the new design of the A6 Saloon. Two separately controllable cool-air intakes behind the Singleframe radiator grille are part of the aerodynamics concept. They ensure optimised airflow around the engine bay. To harness the full potential of this technology, Audi has also optimised the seal between the bumper and the cooling unit, reducing airflow losses in this area by up to 70%. To achieve this, the air control elements were made significantly more rigid. The unified interface for the air intake and for engine cooling also contributes to improved airflow around the body. Furthermore, a front spoiler in the front bumper reduces front-axle lift and ensures better airflow around the underbody. In addition, numerous panels on the vehicle’s underside ensure controlled and harmonious airflow. These include wheel spoilers and specific covers on the transmission tunnel and rear axle.
The shape of the rear slopes slightly upward at the end, a crucial factor for the outstanding aerodynamics of the A6 Saloon. The sharp angle of the spoiler lip, together with the hollow groove in front of it, creates an optimal stall. In combination with the large, wide diffuser, the wake area – that is, the airflow turbulence at and behind the rear – is minimised. The result is an ideal balance between lift at the rear axle and drag, which enhances driving dynamics.
Rounding off the sophisticated aerodynamic concept are the aerodynamically optimised 18- and 19-inch wheels made of diamond-cut aluminum. The visible design of the rim is glossy, while the closed sections, designed to optimise aerodynamics, are black and blend inconspicuously into the shadows.
The aerodynamics and overall vehicle acoustics of the new A6 Saloon are also top-notch. For example, sound insulation in the vehicle has been improved by up to 30% compared to the previous model. More tightly sealed windows and optimised door seals ensure more pleasant acoustics in the interior. The optional range of acoustic glazing now includes the rear door windows as well as the front side windows. Newly developed engine and transmission mount bushings make for a smoother and quieter ride. The shape of the transmission gear teeth has also been optimised, which benefits the acoustics of the S tronic as well.
Moreover, all tyres 19 inches or larger are equipped with noise absorbers. These are foam rings on the inside of the tyre that reduce air vibrations and thus have a positive effect on the noise level in the vehicle.
A spacious interior
The new switchable panoramic glass roof further enhances the sense of spaciousness. The ‘digital curtain’ spans almost the entire cockpit and rear allowing the interior to either be flooded with light or effectively shaded via a button in the roof module. Six segments form the basis for various patterns with areas that can be switched on and off to provide full glare protection.
The luggage compartment of the A6 Saloon has a capacity of up to 492 litres – depending on the engine selection. Thanks to its width of 1,050 millimetres, two large suitcases can easily fit in side by side. The standard 40: 20: 40 folding rear seats enable variable loading for items. The storage and luggage compartment package also comes as standard.
Business lounge: the interior design philosophy
The interior of the A6 Saloon reflects the four characteristic features of the new Audi design philosophy. Firstly, the interior is designed to be “human centric”. The second is the “digital stage,” which is laid out in front of the occupants in the form of the Audi MMI display. With its “material-driven design,” the new Audi A6 fulfills the aspiration for a generous sense of space with a high level of comfort. The clear structure and logical operating concept ensure an overview in all situations and represent the fourth feature, “visual clarity.”
The digital stage revolves around the Audi MMI panoramic display and the optional MMI passenger display. The thin free-standing Audi MMI panoramic display has a curved design and OLED technology. It consists of the Audi virtual cockpit with an 11.9-inch display diagonal and the 14.5-inch MMI touch display. Audi complements the digital stage for the front passengers with the optional 10.9-inch MMI front passenger display, which is integrated into the dashboard. Front passenger can look up websites and stream video content and also help navigate or searching for the nearest fuel station. Thanks to dynamic privacy mode, distracting content such as videos cannot be viewed from the driver’s seat while driving. If the passenger display is not in use or if no passengers are detected, a digital background image is shown.
The new Audi A6 Saloon can be optionally equipped with a new, configurable head-up display (HUD). A wide range of information can be displayed on the HUD, including speed, active assistance systems, navigation instructions, and media information. For the first time, drivers have the option of controlling vehicle and infotainment functions via the head-up display. The controls also allow the driver to scroll through lists and directly make selections using the steering wheel buttons. Thanks to the maximised use of the installation space and the adapted display technology, the visible image area is more than 85% larger than before, and the display is significantly more precise.
The new interior of the Audi A6 Saloon features a Softwrap application which extends from door to door across the entire width of the instrument panel. Selected cloths, faux leather, or Dinamica in the door panels and armrests create a comfortable, refined ambiance.
The distinct interior of the A6 Saloon also makes an impression in the dark. The contoured lighting along the dashboard and in the doors accentuates the width of the interior, while the indirect light below the Audi MMI panorama display and in the center console creates a visual effect of floating. The high-quality materials in the doors are also stylishly illuminated. And on vehicles with this option, the Bang & Olufsen logo light up.
Fuel-efficient and high-performance: MHEV plus technology
At its launch, the new A6 Saloon will be available with one diesel engine. This power unit will feature mild hybrid technology (MHEV plus) and is therefore partially electrified.
The MHEV plus system supports the combustion-engine vehicle, enhances performance and ride quality, and reduces CO2 emissions. It consists of three main components: a 48-volt battery, a belt alternator starter, and the new powertrain generator with integrated power electronics. The lithium-ion battery, made of lithium iron phosphate, has a storage capacity of 1.7 kWh. The belt alternator starter’s primary function is to start the engine and supply the battery with electrical energy. The powertrain generator enables partially electric driving, provides additional torque, and feeds energy back into the battery during deceleration.
Partially electric driving: MHEV plus technology leverages the advantages of electric driving when parking and maneuvering. The electric driving components can also be used when driving slowly in the city or in slow-moving traffic. In these situations, the A6 Saloon runs solely on the powertrain generator, making it particularly efficient.
Progressive and efficient: quattro all-wheel drive
The all-wheel-drive system quattro ultra is available as an option for the diesel engine variant. It flexibly distributes torque to maximise efficiency while also providing all the benefits of quattro for even greater driving safety and dynamics. An electronically controlled multi-plate clutch distributes torque between the front and rear axles over a wide range, as required by the specific driving situation. For excellent fuel efficiency, the rear axle of the quattro ultra is automatically decoupled under partial load insofar as the driving situation allows. When taking corners dynamically, accelerating sharply, or when the friction coefficient of the road surface requires it, the quattro system’s electronically controlled multi-plate clutch connects the front and rear axles and distributes the tractive force flexibly to where it is needed. If you accelerate hard out of a corner, power is distributed more towards the rear. In this driving situation, the power distribution between the front and rear axles is around 30:70.
Perfected: a highly connected control system with brake torque vectoring
Whether in terms of how the car handles bends, its longitudinal dynamics or ride quality, the advantages of the highly connected control system can be felt at all times. Audi has improved the interplay between the suspension control and drive systems in the new A6. The integrated brake control system, the controlled dampers, and the engine management system work together even faster and more precisely. The result is perfected handling.
Thanks to brake torque vectoring – wheel-selective momentum control – the new A6 Saloon can maneuver even better through curves. Brake torque vectoring constantly monitors the current driving situation and counteracts any understeer. As soon as more than a certain amount of the available friction is used in the longitudinal and transverse direction, in other words, when the wheels on the inside of the curve lose traction at a low friction value, they are gently braked. Due to this targeted braking intervention and the resulting difference in propulsive forces, the
Audi A6 steering is more direct and reacts more immediately to the given situation. The handling is therefore more precise, safer, and more agile.
Improved handling: progressive steering and all-wheel steering
The reworked and now more direct steering contributes significantly to the comfortable yet equally dynamic handling of the new A6 Saloon. Compared to its predecessor, the entire path from the steering wheel to the wheels is designed to be stiffer. This includes the torsion bar at the steering gear, the rigidly bolted steering rack, and the stiffer control arm bushings. Camber on the front axle has also been slightly increased. All in all, these measures result in a noticeably improved steering response and more feedback from the road, which makes for precise and light-footed vehicle handling.
The Audi A6 comes standard with electromechanical progressive steering. The steering ratio varies depending on the steering angle: at small steering angles, such as on the highway, the steering is more indirect to prevent any nervous behavior from influencing the steering. At larger steering angles, the ratio is increasingly more direct, reducing the amount of physical effort required to steer in city traffic and when parking. The progressive steering provides a sporty driving feel in tight corners. The Audi drive select dynamic handling system can be used to vary the steering characteristics – specifically steering weight – in several modes.
All-wheel steering is optionally available in conjunction with quattro all-wheel drive. It works with a dynamic function whose reaction speed has been improved even further. At speeds of up to roughly 60 km/h, the rear wheels turn up to five degrees in the opposite direction to the front wheels.
This decreases the turning circle by up to one meter, reducing it to 11.3 metres. The car is thus more agile in city traffic and in tight curves. At medium and higher speeds, the rear wheels turn in the same direction, enabling stable and even more precise handling.
A first for the A6: integrated brake control system
The A6 uses an integrated, blending-capable brake control system (iBRS). With this brake-by-wire technology, the brake pedal and brake hydraulics are completely decoupled. In the variants with MHEV plus technology, the system calculates whether the desired braking effect can be achieved by regenerative braking using the electric motor – that is, the powertrain generator – or whether the friction brakes on the front and rear axles must also be activated. In a fraction of a second, the control unit calculates how much braking force needs to be produced by the friction brakes. A piston in the brake hydraulics then applies the necessary pressure. Brake feel remains the same as the pedal is depressed, with the transition between regenerative and friction braking imperceptibly smooth and homogeneous, and the braking forces remaining constant. Thanks to the electrohydraulic actuation, the system very precisely builds up the brake pressure for the wheel brakes and about twice as fast as a conventional brake system. When automatic emergency braking is activated, the maximum brake pressure is reached in just 150 milliseconds.
Connected: infotainment with ChatGPT
The new A6 Saloon uses Android Automotive OS as its operating system for the infotainment system with all content updates done over-the-air. This ensures that all connect services always remain current. Numerous third-party apps including Spotify, YouTube, and news services can be downloaded from the Audi application store, which, like the smartphone interface, is standard. These are integrated directly into the MMI of the A6 Saloon – a smartphone is not required for either downloading or using the interface. The Audi smartphone interface transfers the content from the smartphone directly to the vehicle’s infotainment system. Smartphones can be charged using the standard telephone tray with inductive charging.
By connecting to ChatGPT (provided by Microsoft Azure OpenAI Service) customers can access AI-based knowledge using everyday speech prompts. The responses generated are tailored to each question and read out individually. The Audi assistant automatically determines whether it should perform a specific vehicle function or answer a query on a different topic. If the Audi assistant is unable to answer a question, it seamlessly accesses ChatGPT without any noticeable interruption for the occupants.
More ease and safety: the driver assistance systems
The new Audi A6 Saloon is equipped with numerous modern driver assistance systems as standard. These systems increase convenience and safety on every journey by making the driver’s job easier and taking over important tasks.
The “driving and parking” assistance package is a standard feature. It includes adaptive cruise control, a speed limiter that responds to traffic signs, traffic sign recognition, a rear-view camera, and park assist plus. Other standard features include park assist plus with distance display, lane departure warning, cross-traffic assist, swerve assist, front turn assist, and the emergency brake assistant. Customers can also configure additional optional driver assistance packages.
Adaptive driving assistant plus is one of the highlights: in addition to various sensors that continuously monitor the vehicle’s surroundings, it also uses high-resolution map data and cloud-based swarm data from other vehicles.
This enables the system to optimize traffic sign recognition and provide support with accelerating, maintaining speeds and distances, and with lane guidance. Based on the collated data, the system calculates the route ahead and smoothly guides the vehicle through traffic in the center of its lane with supportive steering interventions. At the same time, it reacts to vehicles ahead and merging traffic with distance control and adjusts its speed in advance to adapt to speed limits and situations such as bends, intersections, and traffic circles. In stop-and-go traffic, the system can decelerate the car to a standstill and, depending on how long it is stationary, can automatically restart it. At stop signs, speed is reduced to allow the driver to comfortably take control of the situation. Thanks to the multitude of parameters it takes into account, adaptive driving assistant plus enhances ride quality – across the entire range of speeds and in congested traffic.
Audi closed 2024 with around 1.7 million global sales, around 164,000 of which were fully electric vehicles. A total of 5,448 new cars were delivered to Irish customers, leading the way in the premium automotive market in Ireland, with a market share of 25.8%.
Fuel consumption and emissions values of the models named above:
Audi A6 Saloon TDI 150 kW
Combined fuel consumption in l/100 km: 5.6–5.0;
combined CO₂ emissions in g/km: 146–130 (235.0–202.8 g/mi); CO₂ class: E–D
Audi A6 Saloon TDI quattro 150 kW
Combined fuel consumption in l/100 km: 5.8–5.1;
combined CO₂ emissions in g/km: 152–134 (244.6–210.8 g/mi); CO₂ class: E–D