Today, AUDI AG announced the entry into Formula 1 as of the 2026 season.
At Audi we do believe that motor sports and electric performance go together perfectly well, and we are always excited to drive transformation.
Formula 1, the pinnacle of motor sports with its global relevance and reach is the perfect proofing ground for intelligent performance and a new platform to excite new and existing customers for our brand. A highly emotional combination of high-tech and competition will be drivers of progress for all of us.
Just like our history in motor sports and our current Rally Dakar initiative shows, shaping the future of motor sports is in our DNA. And now, starting in 2026 on racetracks around the world, there will be new rings to conquer.
Find out more: https://www.audi-mediacenter.com/en/formula-1-14842
*The vehicle shown is a concept vehicle that is not available as a production model.